Trump's Twitter Advantage Over Joe Biden

Future political power belongs to those that understand how to use social media effectively. Trump gets it, and for more information on Joe Biden's social media strategy, call his website at 3-0-3-3-0

This may come as a surprise to many, but President Trump and Barack Obama have one thing in common when it comes to how they won the White House: Twitter. Unlike their competition, both men understood our modern culture and how important and influential social media is.

McCain, Romney, and Clinton all ran campaigns that would've had a better chance of success about 30 years ago. Each candidate never focused their primary media efforts on social media. They instead went with a more traditional campaign spending big on TV and radio advertisements.

I'm not saying you shouldn't purchase traditional media ads for the 2020 election because TV and radio are still important to your campaign's success. However, those efforts cannot drive the conversation about your campaign like social media can with a trending topic.

Looking at the ages of McCain, Romney, and Clinton compared to Obama, you could simply say it's just a generational thing that the younger Obama knew and understood more about social media's power than his Baby Boomer opponents. However, 73-year old Trump blows up that argument.

Like Obama, Trump's campaign team has a keen understanding of not just the power and influence of social media but how to use it to control the narrative and drive the national conversation. No one could ever be better at this than Trump. He is the Twitter master.

With one Tweet, Trump can receive hours of news coverage. Most days, the traditional media no longer drives the daily political narrative, but instead, it is merely reacting to what has occurred on social media.

According to Axios, newcomer Alexandria Ocasio-Cortez is now second to Trump on total Twitter interactions defined as retweets and likes. This is why you recognize her name. There are other first-term Senators, but how many of them can you name? Unlike her, they have not mastered the power of social media.

Future political power belongs to those that understand how to use social media effectively.

Trump gets it, and for more information on Joe Biden's social media strategy, call his website at 3-0-3-3-0.


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