If you’ve spent any time on Twitter recently, you’ve seen people asking, begging, pleading for an invite to Clubhouse.
I would say some people have given up all their self-respect in their desperation for an invite, but it’s Twitter, and it’s not really known for self-respect or decency.
For those of you who aren’t in the Clubhouse club (yes, I am one of the cool people with an account), the app is an audio-only social media app that allows users to host live chat rooms.
Like all social media, you have your self-promoters want to sell you real estate advice or get you to hire them to provide you with their services. It’s annoying, but not surprising people are trying to market themselves and find fame, which is basically what 75% of social media is now.
You also have your celebrities and business leaders on the platform, including Elon Musk and even Mark Zuckerberg, who I assume is there to probably see how Facebook can copy its features if the app won’t sell to them in a hostile takeover bid.
In addition to the swindlers on the app, many podcasters are using the app’s growing popularity to try and grow their audience and reach their followers in a new way as Clubhouse allows instant and live interaction.
A simple Google search will bring up multiple stories saying the audio chat app will replace or kill podcasting. It’s the modern version of video killing the radio star. If you’ve driven anywhere lately, you’ll notice there are still radio stations on the dial.
The death of radio has been greatly exaggerated.
Radio is a multibillion-dollar business and earns more revenue than podcasting, but I digress.
Clubhouse is not a radio or podcasting killer.
It’s a compliment to podcasting.
Not only does podcasting offer millions of shows you can choose to listen to, but the medium also allows you to listen to the shows anytime you want, anywhere you want. Since Clubhouse is live audio chats, you either join the conversation live, or you miss it. The app doesn’t allow chats to be recorded.
Companies like Wondery provides highly produced and incredibly edited professional content that reaches millions and makes millions. Trying to produce an episode of a podcast with all the production values of professional shows would be a difficult task.
Clubhouse does offer something podcasting can’t, and that’s the ability to have live interactions. In this way, the app is similar to talk radio, but unless you have a way to record your chats, you can’t use it on your podcast later.
The app is a great way to grow a podcast audience and make your listeners feel more connected to you, and in the future, they could provide more features to help podcasters record their conversations.
If you’re a podcaster, you have nothing to worry about, no matter how popular Clubhouse becomes. Use the app to your advantage to grow your show.
Also, I have four Clubhouse invites, and I’m taking offers. The bidding starts at $100.
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